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Introduction to Advertising: Advertising Practices
University of West Georgia
by Agnieska Chwialkowska
This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments. In 2024, a full video playlist was added under a Continuous Improvement Grant.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- publisherUniversity System of Georgia
- publisher placeAthens, GA
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