Consumer Behavior Reading Modules

University of West Georgia

Agnieska ChwialkowskaAuthor

This set of reading modules with learning objectives, study guides, and a reading chapter for a total of 15 chapters was created under an Affordable Materials Grant. Topics include cultural influence, demographics, perception, and situational influences.

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Grant Docs

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Metadata

  • publisher
    University System of Georgia
  • publisher place
    Athens, GA